It all started with a simple curiosity — a fascination for rare notes, niche blends, and the quiet magic of scent. From collecting luxury perfume samples to studying how fragrances unfold, linger, and speak without words, Abdullah Karadia found himself completely enchanted by the world of fine perfumery.

But it wasn’t just about how a perfume smelled, it was about how it made him feel. How it gave him confidence. How it helped him stand out, silently. It became his invisible signature, his aura, his own personal story without a single word spoken.

That connection sparked something deeper — a desire to bring this world of luxury, individuality, and emotion to others. What began as a collector’s quiet passion soon grew into the art of blending: crafting inspired scents that feel rich, sophisticated, and full of meaning — without the unreachable price tag.

And so, Ithra Perfumes was born. Not just as a brand, but as a belief: that luxury fragrance should be personal and soulful while being accessible.

Each Ithra blend is carefully crafted, inspired by iconic designer and niche masterpieces, created to capture personality, elevate presence, and leave a lasting impression. We blend with precision, bottle with heart, and deliver with warmth, because to us, fragrance isn’t just about wearing something beautiful.

It’s about feeling something beautiful.
About owning your story.
About leaving behind something unforgettable.

At Ithra, we don’t just make perfumes.
We create moments.
We awaken memories.