WELCOME TO ITHRA PERFUMES.

We at Ithra exists to flip the rules of fine perfumery—taking the icons, the cult favorites, the discontinued legends, and making them wearable for everyone. Built on TRS: Trend. Research. Sourcing., we study the scents that shaped culture, break down their DNA, and rebuild them with extrait-level craftsmanship using globally sourced oils. No pretense, no shortcuts—just honest, elevated perfumery.

But Ithra didn’t start as a brand. It started with an obsession for scents.

For founder Abdullah Karadia, perfume was more than smell—it was confidence, presence, a silent language. From collecting rare samples to decoding how notes unfold and linger, fragrance became his invisible signature. A personal story told without words.

That quiet obsession became a mission: to make this world of luxury, emotion, and individuality accessible. What began as blending for passion turned into crafting fragrances that feel rich, soulful, and deeply personal—without the unreachable price tag.

Ithra was born from that belief.
A belief that luxury should be felt, not fenced off.
That scent should enrich your soul, refine your presence, and shape your sensory identity.

Today, every Ithra blend is crafted after iconic designer and niche masterpieces—made to capture personality, elevate aura, and leave a lasting trail. We blend with precision, bottle with intention, and deliver with warmth.

Because at Ithra, perfume isn’t just something you wear—
it’s something you feel.
Something you remember.
Something you become.

And this is only the beginning.